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Hornets Hockey

Brand identity · Youth Roller Hockey Club · Tenerife

Hornets jersey in use

The brief

A local youth roller hockey club needed a visual identity. Something that felt serious enough for a sports team but fun enough for kids. Had to work on uniforms, flyers, social media, and - crucially - embroidered patches.

My friend runs the club. He had a folder of reference logos. We started there.

Timeline: July 2023 Tools: Midjourney, Affinity Designer on iPad

The process

Started with brainstorming in Midjourney, exploring the character, the spirit, the hockey energy.

Hornets Inspo

Hornets brainstorm

Once the direction felt right, I pushed deeper into detail - shape, posture, expression.

option 1
option 2
option 3

Assembling the character

No single generation was perfect. Some had the right body shape. Others had the right face. The wings were wrong in every version, so I drew those separately.

candidates 1
candidates 2
candidates 3
candidate face
candidate body
hornet wings

I collaged the best parts together in Affinity Designer on iPad, sent it for approval, got the OK, then vectorized the final shape - clean, scalable, embroidery-ready.

Hornets-vectorized Logo

Color palette

Hornets-vectorized Logo Hornets-vectorized Logo

In use

The club is active and the logo is out there. Uniforms, patches, social media. You can follow them at @hornetshockeytenerife.

hornets portada

The whole thing took one day.

Midjourney v.4 + Affinity Designer on iPad · Brand identity · 2023