Pantry Special

Loyalty Mobile App Concept for a UK Grocery Network | Product Design

Brief

This high-fidelity mobile prototype was created as a design task for a supermarket loyalty platform. The challenge was to design an experience that could:

• Showcase 4 major UK convenience brands (Budgens, Londis, Premier, Family Shopper)
• Allow users to browse stores by brand and find stores near them
• View a store's full loyalty offer, including rewards, point balance, and promotions

The prototype was designed as part of a visual pitch to a major prospective client in the UK grocery retail sector.

Design Strategy

The solution needed to:

• Be modular enough to represent different store brands
• Feel cohesive as a single app experience, not fragmented
• Emphasize geo-location, brand loyalty, and reward discovery

This is a multi-brand supermarket chain, not just a one-brand app. So clarity, adaptability, and simplicity were prioritized at every step.

Key Screens

Home, Store, Profile